I've spent my career helping companies like SchoolAI, Previ, Vivint and Nike turn ideas into products people love to use.

I'm a seasoned product and product design leader. I turn ambiguous problem spaces into crisp strategy, high-craft execution, and measurable outcomes.

Principal Product Designer

Nov 2025 – Present

I'm leading the early student experience and working closely with the founder/CTO to shape the product vision. I'm helping turn a brand-new focus area into something real, useful, and scalable.

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AI Product AI Prototyping 0 → 1 Founder Partnership UX Strategy Design Systems Vision

VP of Product & Design

Jan 2022 – Nov 2025

Joined as the first employee and built product + design from zero, found PMF, and scaled a Direct-to-Employee channel for financial wellness benefits. Shaped a marketplace spanning enterprise mobility, insurance, and consumer goods.

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First Employee 0 → 1 → Scale Marketplace Partnerships Growth Product + Design Leadership Vision

Sr. Director, Product & Design / Vertical Lead Core Apps

Apr 2017 – Mar 2021

Led the Core Apps product team and oversaw product design across five experience teams—hardware and software. Built AI-powered smart home solutions focused on reducing stress and creating peace of mind around home and family.

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AI/ML Mobile App Hardware/ID Software UX/UI Multi-Team Leadership Vision Design Leadership

Product Design Lead, Nike Digital

Apr 2014 – Apr 2017

At Nike, I led product design for the Nike Run Club app, helping scale it to 50M+ downloads and a 4.8-star rating. I focused on deepening athlete engagement through an AI-driven adaptive coaching engine, gamification, and social features, driving a 30%+ lift in engagement and significantly improving retention and ecosystem loyalty.

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Mobile App Consumer Storytelling Engagement Vision Global Scale Design Leadership